What is search engine optimization (SEO)?

Search engine optimization (SEO) is the art and science of getting web links (website page links) to rank higher in search engines such as Google, Yahoo, Bing ect,. Search is one of the best ways in which people want products, services, contents online, ranking higher in search engines can lead to an increase in traffic to a website.

In Google, Yahoo and other search engines, the results page often features paid ads at the top of the page, followed by the regular results or what search marketers call the “organic search results”. Traffic that comes via SEO is often referred to as “organic search traffic” to differentiate it from traffic that comes through paid search.

The benefits of SEO

Search engine optimization is a major part of online promotion because search is one of the primary ways that users navigate the web.

Search results are presented in an ordered list, and the higher up on that list a site can get, the more traffic the site will tend to receive. For example, for a typical search query, the number one result will receive 44-65% of the total traffic for that query, with the number two and three results receiving significantly less traffic. Only 2-3% of searchers click beyond the first page of search results. Thus, even a small improvement in search engine rankings can result in a website receiving more traffic and potentially business.

Because of this, many businesses and website owners will try to manipulate the search results so that their website shows up higher on the search results page (SERP) than their competitors. This is where SEO comes in.

How Does L ALI IT helps for SEO Work

Web Links: Web links from other websites play a key role in determining the ranking of a site in Google, Yahoo and other search engines. The reason being, a link can be seen as a vote of quality from other websites, since website owners are unlikely to link to other sites that are of poor quality. Sites that acquire links from many other sites gain authority (called “Page Rank” in Google) in the eyes of search engines, especially if the sites that are linking to them are themselves authoritative. We work on quality and relevant web links that reach the website rank in search network.

Content: In addition to looking at web links, search engines also analyze the content of a webpage to determine if it would be relevant for any given search query. A large part of SEO is in creating content that is targeted towards the keywords that search engines’ users are searching for. Unique and meaningful content ensure the website good health. Our technical team make the specific description, perfect image and other suitable elements which develop ranking.

Page structure: L ALI IT design and develop the website with SEO friendly page design. The vital component of SEO is page structure. Because web-pages are written in HTML, how the HTML code is structured can impact a search engine’s ability to evaluate a page. Including relevant keywords in the title, URL, and headers of the page and making sure that a site is crawlable are actions that site owners can take to improve the SEO of their site.

Crawling: Google uses “bots,” or computer programs, to crawl the web and look for new or updated pages. In order for Google to find a page, the page should have at least one link pointing to it. L ALI IT design the website with popular inbound and outbound links which help the website smooth crawl on search network.

 Indexing: Google analyzes each page and tries to make sense of what the page is about. Then, it may store this information in the Google Index. L ALI IT apply the Google SEO tech indexing the web pages in the Google search engine.